Case Study – Multiplatform Usability Testing

This case study describes how Bonmarche’s website performance improved as a result of the recommendations derived from the multiplatform usability testing run by UX24/7 back in November 2013. Usability testing was carried out on desktop and tablet with a specific goal of enhancing conversion and the tablet experience. The testing took place in a facility near Leeds so that both Bonmarché and representatives from their digital marketing agency could attend.