UX Research in China

Quick facts about China:

  • Main language/s spoken: Mandarin and Cantonese
  • Population: 1,355,692,576
  • Capital City: Beijing
  • Secondary Cities: Shanghai; Guangzhou; Shenzhen; Chongqing; Wuhan
  • Currency / monetary units used: Yuan/Renminbi
  • Literacy: 95.1% (2010 est.)

Flag of China

Flag of China

Where in the world is: China

Map showing location of China

National holidays

1st January New Year’s Day
1st day of 1st Lunisolar month Chinese New Year (3-days)
4th, 5th or 6th April Tomb Sweeping Day
1st May Labour Day
5th day of 5th Lunisolar month Dragon Boat Festival
15th day of 8th Lunisolar month Mid-Autumn Festival
1st October National Day

UX Research and Usability Testing in China

Participants in China tend not to openly disagree or criticize, so rephrasing questions away from the black and white of “what didn’t you like?” towards the area of “how would this better suit your needs?” is advised when moderating.

Participants are often keen to please, meaning results should be treated accordingly.

There are seven main dialects spoken in China, with Mandarin being the official language of the mainland and Taiwan, and Cantonese being the official language of Hong Kong. Make
sure your translator is fluent in the dialect of the region you are conducting research in.

Due to Hanzi – the method of writing – it is easier to read a lot more content in Chinese. Hence participants are accustomed to analysing a lot more information at a single glance.

Traffic in China can be notoriously chaotic, so ensure you give yourself plenty of time to reach your destination, particularly if conducting research in more than one location on a single day.

Chinese New Year is the major celebration and traditionally lasts for 16 days, beginning in either January or February, dependent upon when the new moon falls.