discovery research

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hierarchy of needs illustration

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By PB_u247-Gem Blog

16 Nov: What are unmet customer needs in a digital age?

Picture of lightbulb with bubbles around it representing multiple ideas

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By PB_u247-Gem Blog

19 May: Design Research: Why you shouldn’t test hypothesis

photo of egg timer

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By PB_u247-Gem Blog

12 May: How discovery research saves you time and money

picture of hands with various design tools before starting work

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By PB_u247-Gem Blog

22 Sep: Generative UX research-Translating discovery insight for design

Discovery research the big umbrella

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By PB_u247-Gem Blog

03 Jun: Discovery research – the big umbrella

International discovery interviews using Zoom and a translator

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By PB_u247-Gem Blog

27 May: International discovery interviews using Zoom and a translator