OUR APPROACH
Our framework consists of 4 stages that deliver high-performing products & services.
DISCOVER
- At the start of a product or feature development, to identify the problem space and opportunity. Mirrors the divergent stage of the first diamond from the Design Council double-diamond approach
GENERATE
- A key stage that translates the outcomes from discovery research into tangible artifacts that guide the design. Relates to the convergent stage of the first diamond from the Design Council double-diamond approach
EVALUATE
- When visually treated designs are available, as part of an ongoing build/development, we provide evaluative research. Typically, this is user experience research or usability testing but can take other forms.
OPTIMISE
- When the digital product, website or app is live we support the “tech-stack” optimisation approach with qualitative research. This provides the “why” to the “what” that is delivered by tech measurement.
WORKING WITH US
METHODOLOGIES
Below is a selection of methodologies we use to support you throughout your product development process. Helping you to improve your digital products and services and optimize the user experience for your customers.
If you are developing new products and services, looking to optimize or benchmark your live apps and websites please get in touch, we’d love to hear from you.
