Global Problem Solving

We use research and design to help organisations innovate solve problems, create new propositions, enter new markets and optimize digital products.

OUR APPROACH

Our framework consists of 4 stages that deliver high-performing products & services.

Process diagram showing four stages of discover generate evaluate and optimise

DISCOVER

  • At the start of a product or feature development, to identify the problem space and opportunity. Mirrors the divergent stage of the first diamond from the Design Council double-diamond approach

GENERATE

  • A key stage that translates the outcomes from discovery research into tangible artifacts that guide the design. Relates to the convergent stage of the first diamond from the Design Council double-diamond approach

EVALUATE

  • When visually treated designs are available, as part of an ongoing build/development, we provide evaluative research. Typically, this is user experience research or usability testing but can take other forms.

OPTIMISE

  • When the digital product, website or app is live we support the “tech-stack” optimisation approach with qualitative research. This provides the “why” to the “what” that is delivered by tech measurement.

WORKING WITH US 

SPEED
Our team of more than 110 senior consultants means we can react quickly when your project is urgent
QUALITY
We operate using only Senior UX Research Consultants, qualified and experienced in design research
REACH
We deliver design research in more than 30 countries through our own, UX24/7 team of Senior Researchers
MULTI INDUSTRY
We work in a range of industry sectors including Internet SW & Services, FS, Retail, Telco, Travel & Leisure

METHODOLOGIES

Below is a selection of methodologies we use to support you throughout your product development process. Helping you to improve your digital products and services and optimize the user experience for your customers.

REMOTE UX RESEARCH
EXPERT REVIEW
USABILITY TESTING
AGILE TESTING
FOCUS GROUPS
DIARY STUDY
TAXONOMY
PERSONA DEVELOPMENT
STAKEHOLDER INTERVIEWS
USER JOURNEY MAPPING
ONLINE USER RESEARCH
PROTOTYPING
REMOTE USABILITY TESTING
ONLINE USABILITY TESTING
ACESSIBILITY AUDIT

If you are developing new products and services, looking to optimize or benchmark your live apps and websites please get in touch, we’d love to hear from you.