User Research in Brazil

User Research in Brazil

Remote or lab-based user research in Brazil, with real customers and local, Senior UX Researchers

Brazil is one of the most important markets in South America and numerous businesses are thinking about organising UX research or user research to support their market strategy. That is where UX24/7 comes in. We are a global design research agency that operates with our own team of Senior UX Researchers. All our Senior UX Researchers have been evaluated as part of their joining process to ensure they have the skills, capabilities and experience to deliver user research and ux research to the high standards we expect. Our Brazilian team is no different and they are perfectly equipped to help you get the most out of any research we conduct on your behalf.

Remote and lab-based user research in Brazil

We run user research and UX Research in Brazil using remote and lab-based facilities. Remote methodologies use online screen sharing technologies and in Brazil we use Zoom which is widely used by across the country.

For lab based testing we tend to focus on Sao Paulo despite the fact that Brasilia is the capital. This is because Sao Paulo has the largest population with over 19 million people living there. We can conduct research in other major cities and Rio de Janeiro is also a popular choice.

In all case we provide a viewing experience that includes picture-in-picture video and where required, simultaneous translation into whatever your native language is. Recordings of the sessions are also provided with your local language as well as with the Portuguese original.

Finally, our Senior UX Researchers provide a detailed analysis from the session. Our deliverables include observations and issues together with analysis and actionable recommendations. Our team also speak English so we are able to deliver a playback session with you either in Portuguese or English.

So, what are you waiting for? If you want to conduct user research in Brazil, we can help.

Quick facts about Brazil:

  • Main language/s spoken: Portuguese
  • Population: 205,716,890 (2012 est.)
  • Capital City: Brasilia
  • Secondary Cities: Sao Paulo; Rio de Janeiro; Salvador; Belo Horizonte
  • Currency / monetary units used: Real
  • Literacy: 88.6% (2011 est.)

Where in the world is: Brazil

Map showing Brazils location in South America and the world
Flag of Brazil

UX Research and user research in Brazil

Brazil has a clearly defined class structure based on income and, to a certain extent, skin colour. It ranges from the super rich in A, through to the very poor in E. Participants in the A, B and C bands are more likely to have access to a phone and therefore be obtainable.

The country is predominantly Roman Catholic with a variety of holidays and festivals being observed. These include the annual Carnival of Brazil, beginning the Friday before Ash Wednesday and lasting for six days. Religious sensitivities need to be respected.

Men shake hands when greeting one another, maintaining eye contact. Kissing each other on the cheek as a way of greeting, even in a professional capacity, is also normal.

The working day in Brazil generally ends around 7 p.m., which is when a lot of participants will become available.

Imported technology is subject to extremely high tariffs, pushing up the prices of high-end models such as the iPhone. As such, mid to low-price Windows and Android technology is far more popular.

National holidays

1st January New Year’s Day
21st April Tiradentes’ Day
1st May Labour Day
7 September Independence Day
12th October Our lady of Aparecida
2nd November Day of the Dead
15th November Republic Proclamation Day
25th December Christmas Day

International case study: User research in China for Boden

Brazil is just one of the markets where we organise and deliver international ux research and user research. If you have a requirement in Brazil or any other market please get in touch using the form below and we will be happy to provide a no obligation quotation.