User Research in Hungary

Hungary is wholly centred on its capital city Budapest, which dominates the country both by the size of the population and also because it is where the countries institutions. For anyone planning research for the Hungarian market, it is therefore a necessity that the research is conducted in Budapest. Thankfully there are good research facilities, if the research must be conducted in person, and good internet speeds if remote.

Hungary is shaped as a result of World War 1, following which it lost 71 percent of its territory due to the “Treaty of Trianon”. After World War 2 it was occupied by Russia until 1990 when Hungary gained it’s independence. Modern Hungary remains split into two factions, those that still think about Trianon and those that wish to forget it. This split is evident in many aspects of Hungarian life. Hungary is also unique in Europe for speaking a language that is not related to any other major European language.

UX24/7 is a global design research agency that operates with our own team of Senior UX Researchers. All our Senior UX Researchers have been evaluated as part of their joining process to ensure they have the skills, capabilities and experience to deliver user research and UX research to the high standards we expect. Our team in Europe is perfectly equipped to deliver research in Hungary as we did for Samsung as part of a multi-market research engagement – see case study below.