User Research in Romania

User Research in Romania

Remote or lab-based user research in Romania, with real customers and local, Senior UX Researchers

Romania is a country in Southeastern Europe that was under Soviet rule from 1948 until 1989 when the then Romanian leader Nicolae Ceausescu was overthrown. Romanians consider themselves to be direct descendants of the ancient Romans! The capital city is Bucharest and it has the largest population with over 2-million people living there. For anyone planning user research in Romania, it is likely to be located in Bucharest if face to face as research facilities are in short supply and Bucharest is a reliable location.

Romanian is the national language and about 90 percentage of the population speak it, The only other language spoken by a significant number of the population is Hungarian although there are smatterings of German, Turkish and Serbian.

UX24/7 is a global design research agency that operates with our own team of Senior UX Researchers. All our Senior UX Researchers have been evaluated as part of their joining process to ensure they have the skills, capabilities and experience to deliver user research and UX research to the high standards we expect. Our small team in Romania is perfectly equipped to deliver research in Romania as we did for Samsung as part of a multi-market research engagement – see case study below.

I worked with UX24/7 across a multitude of markets around Europe for UX projects while working at Samsung. UX24/7 provided deep and meaningful insights which we could work with at a European, HQ & market level work to improve the customer experience online and more importantly improve sales – Amy Vetter, Head of Consumer Experience, Samsung

Quick facts about Romania:

  • Main language/s spoken: Romanian
  • Population: 18,819,000
  • Capital City: Bucharest
  • Currency / monetary units used: Leu
  • Literacy: 98.9% (2021 est.)

Where in the world is: Romania

Section of map indicating the location of Romania

National holidays

1st January New Year’s Day
2nd January Day After New Year’s Day
23rd January Public Sector Holiday
24th January Unification Day
Friday Before Easter Sunday Good Friday
Monday After Easter Sunday Easter Monday
1st May Labor Day
1st June/td> International Children’s Day
50 days after orthodox Easter Descent of the Holy Spirit
15th August St Mary’s Day
30th November Feast of St. Andrew
1st December National Day
25th December Christmas Day
26th December Second Day of Christmas

Case study: User Research in Romania

Romania is just one of the markets where we organize and deliver international user experience research and user research. If you have a requirement in Romania or any other market please get in touch using the form below and we will be happy to provide a no obligation quotation.