User Research in Slovenia

Slovenia, is a country in central Europe that was part of Yugoslavia until 1991. It is a very small country but has a diverse topography with mountains, lowlands and Mediterranean coastline. The capital city is Ljubljana and it is also the most important city representing the cultural, political and economic heartbeat of the country. The city is dominated by a 12th century fortress which provides an indication to the country’s history having been occupied by the Romans, Hungarians, Austro-Hungarians.

About 90% of the population consider themselves to be ethnic Slovene and they are descendants from settlers who arrived in the 6th Century. The official language is Slovene which is a South Slavic language that has some affinities with Czech and Slovak. Italian and Hungarian are also spoken but mainly in the communities where these two minority groups reside.

UX24/7 is a global design research agency that operates with our own team of Senior UX Researchers. All our Senior UX Researchers have been evaluated as part of their joining process to ensure they have the skills, capabilities and experience to deliver user research and UX research to the high standards we expect. Our team in the Eastern Europe is perfectly equipped to deliver research in Slovenia as we did for Samsung as part of a multi-market research engagement – see case study below.

I worked with UX24/7 across a multitude of markets around Europe for UX projects while working at Samsung. UX24/7 provided deep and meaningful insights which we could work with at a European, HQ & market level work to improve the customer experience online and more importantly improve sales – Amy Vetter, Head of Consumer Experience, Samsung