User Research in South Korea

South Korea is located in East Asia and occupies the southern part of the Korean peninsula. Since the 1960’s urbanization has caused considerable depopulation of rural areas and cities such as the capital Seoul have grown enormously. Seoul has grown so big it has absorbed satellite cities around it to create a region known as “Greater Seoul”. User research in South Korea is therefore very Seoul centred and there are good research facilities and very fast internet speeds.

All South Koreans speak Korean, which has affinity with Japanese and Chinese, although Chinese influence is reducing. With an American presence in the country since the 1950’s a large number of English phrases have entered the language. Nevertheless, it is vital to have a local researcher that speaks Korean in order to properly understand participant feedback.

UX24/7 is a global design research agency that operates with our own team of Senior UX Researchers. All our Senior UX Researchers have been evaluated as part of their joining process to ensure they have the skills, capabilities and experience to deliver user research and UX research to the high standards we expect. Our small team in South Korea is perfectly equipped to deliver research in market whether in person or remote.