User Research in Thailand

User Research in Thailand

Remote or lab-based user research in Thailand, with real customers and local, Senior UX Researchers

Thailand is located on the centre of mainland Southeast Asia and is entirely tropical. Up until the 1960’s Thailand was primarily agricultural, but since then increasing numbers of people have moved to the cities. Bangkok is both the capital and the largest urban centre, however there are other notable cities such as Chiang Mai, Nakhon Ratchasima, Khon Kaen, Udon Thani, Pattaya and Hat Yai. Nevertheless, if you plan to do research in person, it will almost certainly be Bangkok where it will be located.

The official language in Thailand is Thai, or standard Thai and nearly every person in the country is able to speak and write in standard Thai. In addition, English is widely used for commercial and official purposes and is taught in schools from primary grade onwards.

UX24/7 is a global design research agency that operates with our own team of Senior UX Researchers. All our Senior UX Researchers have been evaluated as part of their joining process to ensure they have the skills, capabilities and experience to deliver user research and UX research to the high standards we expect. Our small team in Thailand is perfectly equipped to deliver research and can help you navigate the intricacies of local culture and commerce.

The insight generated from 2 days’ user research in China was absolutely invaluable and more than we expected. If you’re looking for someone to support you gaining insight into your international customers’ online shopping behaviour and experiences I wouldn’t hesitate to recommend UX24/7. Mark Batty, Head of International Development, Boden

Quick facts about Thailand:

  • Main language/s spoken: Thai
  • Population: 67,293,000
  • Capital City: Bangkok
  • Currency / monetary units used: Baht
  • Literacy: 94.10% (2021 est.)

Where in the world is: Thailand

section of map showing location of Thailand

National holidays

1st January New Year’s Day
6th March – date varies depending on Lunar cycle Makha Bucha
6th April Chakri Day
13th & 14th April Songkran – Thai New Year
1st May Labour Day
4th & 5th May Coronation Day
29th May changes annually Whit Monday
3rd June or following Monday if weekend H.M. Queen’s birthday / Birth of Budha
28th June H.M. King’s Birthday
1st August Asahna Bucha Day – date varies depending on Lunar cycle
14th August H.M. Mother’s Birthday
13th October The Passing of King Bhumibol
23rd October – or the following Monday if it falls on a weekend Chulalongkorn Day
5th December – or the following Monday if it falls on a weekend King Bhumibol’s Birthday
11th December Thailand Constitution day
31st December New Year’s Eve

Case study: User Research in Asia

Thailand is just one of the markets where we organize and deliver international user experience research and user research. If you have a requirement in Thailand or any other market please get in touch using the form below and we will be happy to provide a no obligation quotation.