User Research in Thailand
Remote or lab-based user research in Thailand, with real customers and local, Senior UX Researchers
Thailand is located on the centre of mainland Southeast Asia and is entirely tropical. Up until the 1960’s Thailand was primarily agricultural, but since then increasing numbers of people have moved to the cities. Bangkok is both the capital and the largest urban centre, however there are other notable cities such as Chiang Mai, Nakhon Ratchasima, Khon Kaen, Udon Thani, Pattaya and Hat Yai. Nevertheless, if you plan to do research in person, it will almost certainly be Bangkok where it will be located.
The official language in Thailand is Thai, or standard Thai and nearly every person in the country is able to speak and write in standard Thai. In addition, English is widely used for commercial and official purposes and is taught in schools from primary grade onwards.
UX24/7 is a global design research agency that operates with our own team of Senior UX Researchers. All our Senior UX Researchers have been evaluated as part of their joining process to ensure they have the skills, capabilities and experience to deliver user research and UX research to the high standards we expect. Our small team in Thailand is perfectly equipped to deliver research and can help you navigate the intricacies of local culture and commerce.
The insight generated from 2 days’ user research in China was absolutely invaluable and more than we expected. If you’re looking for someone to support you gaining insight into your international customers’ online shopping behaviour and experiences I wouldn’t hesitate to recommend UX24/7. Mark Batty, Head of International Development, Boden
Quick facts about Thailand:
- Main language/s spoken: Thai
- Population: 67,293,000
- Capital City: Bangkok
- Currency / monetary units used: Baht
- Literacy: 94.10% (2021 est.)
|1st January||New Year’s Day|
|6th March – date varies depending on Lunar cycle||Makha Bucha|
|6th April||Chakri Day|
|13th & 14th April||Songkran – Thai New Year|
|1st May||Labour Day|
|4th & 5th May||Coronation Day|
|29th May changes annually||Whit Monday|
|3rd June or following Monday if weekend||H.M. Queen’s birthday / Birth of Budha|
|28th June||H.M. King’s Birthday|
|1st August||Asahna Bucha Day – date varies depending on Lunar cycle|
|14th August||H.M. Mother’s Birthday|
|13th October||The Passing of King Bhumibol|
|23rd October – or the following Monday if it falls on a weekend||Chulalongkorn Day|
|5th December – or the following Monday if it falls on a weekend||King Bhumibol’s Birthday|
|11th December||Thailand Constitution day|
|31st December||New Year’s Eve|
Case study: User Research in Asia
Thailand is just one of the markets where we organize and deliver international user experience research and user research. If you have a requirement in Thailand or any other market please get in touch using the form below and we will be happy to provide a no obligation quotation.