User Research in Romania

Romania is a country in Southeastern Europe that was under Soviet rule from 1948 until 1989 when the then Romanian leader Nicolae Ceausescu was overthrown. Romanians consider themselves to be direct descendants of the ancient Romans! The capital city is Bucharest and it has the largest population with over 2-million people living there. For anyone planning user research in Romania, it is likely to be located in Bucharest if face to face as research facilities are in short supply and Bucharest is a reliable location.

Romanian is the national language and about 90 percentage of the population speak it, The only other language spoken by a significant number of the population is Hungarian although there are smatterings of German, Turkish and Serbian.

UX24/7 is a global design research agency that operates with our own team of Senior UX Researchers. All our Senior UX Researchers have been evaluated as part of their joining process to ensure they have the skills, capabilities and experience to deliver user research and UX research to the high standards we expect. Our small team in Romania is perfectly equipped to deliver research in Romania as we did for Samsung as part of a multi-market research engagement – see case study below.

J'ai travaillé avec UX24/7 sur une multitude de marchés en Europe pour des projets UX lorsque je travaillais chez Samsung. UX24/7 nous a fourni des informations approfondies et significatives que nous avons pu utiliser au niveau européen, au niveau du siège et au niveau du marché pour améliorer l'expérience des clients en ligne et, plus important encore, pour améliorer les ventes - Amy Vetter, responsable de l'expérience des consommateurs, Samsung