User Research in Slovakia

Slovakia, or more accurately Slovak Republic is a landlocked country in central Europe and between 1918 and 1992 formed Czechoslovakia with the now named Czech Republic. In its distant past it was part of Hungary and the capital Bratislava, was for three hundred years the capital of Hungary. Today about 80% of the population are ethnic Slovaks with Hungarians forming the largest of the remaining minority.

Slovak is the official language which was confirmed by a law passed as recently as 1996. However, the passing of this law was somewhat controversial due to the minority Hungarians. Slovak is very similar to Czech and widespread fluency is a legacy from the countries history. This is helpful when doing research because Slovakia is relatively immature from a UX Research perspective and so our Czech researcher is able to run research on both markets.

UX24/7 is a global design research agency that operates with our own team of Senior UX Researchers. All our Senior UX Researchers have been evaluated as part of their joining process to ensure they have the skills, capabilities and experience to deliver user research and UX research to the high standards we expect. Our team in the Czech Republic is perfectly equipped to deliver research in Slovakia as we did for Samsung as part of a multi-market research engagement – see case study below.

I worked with UX24/7 across a multitude of markets around Europe for UX projects while working at Samsung. UX24/7 provided deep and meaningful insights which we could work with at a European, HQ & market level work to improve the customer experience online and more importantly improve sales – Amy Vetter, Head of Consumer Experience, Samsung