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By Lukasz Zelezny

Global UXR Interview series – Ana-Lucia, Brazil

Illustration of man and woman looking at a personas details on a screen

By Lukasz Zelezny

What is a potential customer? Potential customer definition and how to use it

hierarchy of needs illustration

By Lukasz Zelezny

What are unmet customer needs in a digital age?

illustration of person sat in front of lkarge laptop with megaphone and smartphone

By Lukasz Zelezny

The difference between primary and secondary market research

Illustration of the letters U and X

By Lukasz Zelezny

Why UX is important for business

anticipatory design

By Lukasz Zelezny

Anticipatory Design

chatbot

By Lukasz Zelezny

picture of book cover of mental models by Indi Young

By Lukasz Zelezny

Mental models – foundational design research

UX in financial services part 2 - designing better banking services

By Lukasz Zelezny

UX in financial services part 2 – designing better banking services

international user research

By Lukasz Zelezny

Regional Variation in International Research

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