User Research in China

User Research in China

Remote or lab-based user research in China, with real customers and local, Senior UX Researchers

China is a vast market and for Western businesses thinking about organizing UX research or user research with their clients, it can be a daunting prospect. That is where UX24/7 comes in. We are a global design research agency that operates with our own team of Senior UX Researchers. All our Senior UX Researchers have been evaluated as part of their joining process to ensure they have the skills, capabilities and experience to deliver user research and UX Research to the high standards we expect. A good example of this is our Chinese team who is lead by a Senior UX Researcher with nearly 20 years practical and hands on experience.

Remote and lab-based user research in China

We run user research and UX Research in China using remote and lab-based facilities. Remote methodologies use online screen sharing technologies. We use specific tools that work in China but that can also provide a viewing experience to our clients remotely, if they are unable to travel. This is important because services like Zoom do not work effectively behind the great “firewall” of China!

For lab based testing we recognize that our customers don’t necessarily want to be tied to Beijing or Shanghai. China is a big place and cities outside of Beijing like Shanghai, Guangzhou, Shenzhen, Chongqing and Wuhan each have populations of nearly 10 million people. We therefore use facilities where our clients want the research to take place and have various advanced testing kits that work in the various different facility set ups we utilize.

In all case we provide a viewing experience that includes picture-in-picture video and where required, simultaneous translation into whatever your native language is. Recordings of the sessions are also provided with your local language as well as with the Chinese original.

Finally, our Senior UX Researchers provide a detailed analysis from the session. Our deliverables include observations and issues together with analysis and actionable recommendations. Our team also speak English so we are able to deliver a playback session with you either in Chinese or English.

So, what are you waiting for? If you want to conduct user research in China, we can help.

As this was our first time user-testing in China – UX24/7 demonstrated they had both experience and contacts on the ground. They delivered a project that exceeded our expectations

Mark Batty, Head of International Development, Boden

Pictures from the lab when user research in China

lab in China

Quick facts about China:

  • Main language/s spoken: Mandarin and Cantonese
  • Population: 1,355,692,576
  • Capital City: Beijing
  • Secondary Cities: Shanghai; Guangzhou; Shenzhen; Chongqing; Wuhan
  • Currency / monetary units used: Yuan/Renminbi
  • Literacy: 95.1% (2010 est.)

Where in the world is: China

Map showing location of China
Flag of China

UX Research and User Research in China

Participants in China tend not to openly disagree or criticize, so rephrasing questions away from the black and white of “what didn’t you like?” towards the area of “how would this better suit your needs?” is advised when moderating.

Participants are often keen to please, meaning results should be treated accordingly.

There are seven main dialects spoken in China, with Mandarin being the official language of the mainland and Taiwan, and Cantonese being the official language of Hong Kong. Make
sure your translator is fluent in the dialect of the region you are conducting research in.

Due to Hanzi – the method of writing – it is easier to read a lot more content in Chinese. Hence participants are accustomed to analysing a lot more information at a single glance.

Traffic in China can be notoriously chaotic, so ensure you give yourself plenty of time to reach your destination, particularly if conducting research in more than one location on a single day.

Chinese New Year is the major celebration and traditionally lasts for 16 days, beginning in either January or February, dependent upon when the new moon falls.

National holidays

1st January New Year’s Day
1st day of 1st Lunisolar month Chinese New Year (3-days)
4th, 5th or 6th April Tomb Sweeping Day
1st May Labour Day
5th day of 5th Lunisolar month Dragon Boat Festival
15th day of 8th Lunisolar month Mid-Autumn Festival
1st October National Day

Case study: User Research in China for Boden

China is just one of the markets where we organise and deliver international ux research and user research. If you have a requirement in China or any other market please get in touch using the form below and we will be happy to provide a no obligation quotation.