User Research in Sweden

Sweden is located on the Scandinavian peninsula and its’ capital Stockholm has been the permanent capital since 1523. Fifteen percentage of the country lies in the arctic circle and even in the far south where Stockholm is located there is only a few hours of semi-darkness in the summer. For anyone planning user research in Sweden, it is likely to be located in either Stockholm or Gothenburg if face to face and in both there are good research facilities and good internet speeds for remote.

Whilst Swedish is the national language and nearly 90 percentage of the population speak it, Finnish is also recognized in Swedish law and English is also commonly spoken. In fact, due to immigrants and refugees it is estimated that nearly 200 languages are now spoken in Sweden.

UX24/7 is a global design research agency that operates with our own team of Senior UX Researchers. All our Senior UX Researchers have been evaluated as part of their joining process to ensure they have the skills, capabilities and experience to deliver user research and UX research to the high standards we expect. Our team in Sweden is perfectly equipped to deliver research in Sweden (and in other Nordic countries) as we did for Samsung as part of a multi-market research engagement – see case study below.