User Research in Sweden

User Research in Sweden

Remote or lab-based user research in Sweden, with real customers and local, Senior UX Researchers

Sweden is located on the Scandinavian peninsula and its’ capital Stockholm has been the permanent capital since 1523. Fifteen percentage of the country lies in the arctic circle and even in the far south where Stockholm is located there is only a few hours of semi-darkness in the summer. For anyone planning user research in Sweden, it is likely to be located in either Stockholm or Gothenburg if face to face and in both there are good research facilities and good internet speeds for remote.

Whilst Swedish is the national language and nearly 90 percentage of the population speak it, Finnish is also recognized in Swedish law and English is also commonly spoken. In fact, due to immigrants and refugees it is estimated that nearly 200 languages are now spoken in Sweden.

UX24/7 is a global design research agency that operates with our own team of Senior UX Researchers. All our Senior UX Researchers have been evaluated as part of their joining process to ensure they have the skills, capabilities and experience to deliver user research and UX research to the high standards we expect. Our team in Sweden is perfectly equipped to deliver research in Sweden (and in other Nordic countries) as we did for Samsung as part of a multi-market research engagement – see case study below.

I worked with UX24/7 across a multitude of markets around Europe for UX projects while working at Samsung. UX24/7 provided deep and meaningful insights which we could work with at a European, HQ & market level work to improve the customer experience online and more importantly improve sales – Amy Vetter, Head of Consumer Experience, Samsung

Quick facts about Sweden:

  • Main language/s spoken: Swedish
  • Population: 10,565,000
  • Capital City: Stockholm
  • Currency / monetary units used: Swedish Krona
  • Literacy: >99% 

Where in the world is: Sweden

Section of map showing the location of Sweden

National holidays

1st January New Year’s Day
13th Day of Christmas Epiphany
Friday Before Easter Sunday Good Friday
Monday after Easter Sunday Easter Monday
1st May Labour Day
18th May Ascension Day
6th June National Day
23rd June Midsummer Eve
1st November All Saints’ Day
24th December Christmas Eve
25th December Christmas Day
31st December New Year’s Eve

Case study: User Research in Sweden

Sweden is just one of the markets where we organize and deliver international user experience research and user research. If you have a requirement in Sweden or any other market please get in touch using the form below and we will be happy to provide a no obligation quotation.