User Research in Mexico

User Research in Mexico

Remote or lab-based user research in Mexico, with real customers and local, Senior UX Researchers

Mexico is a growth market and for Western businesses thinking about organising UX research or user research with their clients, it is becoming increasingly important. That is where UX24/7 comes in. We are a global design research agency that operates with our own team of Senior UX Researchers. All our Senior UX Researchers have been evaluated as part of their joining process to ensure they have the skills, capabilities and experience to deliver user research and UX research to the high standards we expect.

Mexico is no different and we have a small team of senior UX Researchers located in market. This is important because it isn’t sufficient to carry out user research in Mexico with Spanish moderators. The markets are very different and the ability to speak and understand the language is no substitute for local knowledge.

Remote and lab-based user research in Mexico

We run user research and UX research in Mexico using remote and lab-based facilities. Remote methodologies use online screen sharing technologies and in Mexico we use Zoom. It is widely used and accepted and we have few issues getting participants into sessions. However, Mexico lags behind the world average in connection speeds to worth checking this before scheduling participants.

For lab based testing Mexico City is the destination of choice for nearly all our customers. Nearly 22 million people live in Mexico City and it is the 5th largest city in the world.  It dwarfs other cities being at least 5 times the size of the second largest city Tijuana. However, we are able to organize research in other cities across Mexico and have various advanced testing kits that work in the various different facility set ups we utilize.

In all case we provide a viewing experience that includes picture-in-picture video and where required, simultaneous translation into whatever your native language is. Recordings of the sessions are also provided with your local language as well as with the Spanish original.

Finally, our Senior UX Researchers provide a detailed analysis from the session. Our deliverables include observations and issues together with analysis and actionable recommendations. Our team also speak English so we are able to deliver a playback session with you either in Spanish or English.

So, what are you waiting for? If you want to conduct user research in Mexico, we can help.

Quick facts about Mexico:

  • Main language/s spoken: Spanish
  • Population: 130,080,366
  • Capital City: Mexico City
  • Secondary Cities: Guadalajara; Monterrey; Puebla; Tijuana; Toluca de Lerdo
  • Currency / monetary units used: Mexican Peso
  • Literacy: 95.38% (2018 est.)

Where in the world is: Mexico

map showing the location of Mexico
Flag of Mexico

UX Research and User Research in Mexico

Mexico is a patriarchal society that adheres to strictly defined hierarchies. This might have a bearing on how you define your criteria for recruiting participants.

Mexican participants have a tendency to be very private when it comes to questions about income, seeing it as a judgement of their success. It is advisable to leave such qualifiers off the screener to reduce the possibility of causing offence or generating animosity.

A number of languages are spoken in Mexico, with Spanish being the predominant tongue. Once again, a local translator familiar with the vernacular is essential, as there will be differences in how words translate compared to other Spanish-speaking countries.

The predominant religion is Catholicism, which plays an important role in Mexican society. There is a wide array of holidays and festivals celebrated in Mexico, a lot being regionally based so it pays to check beforehand for the locality on which your user research is to center. Nationally observed holidays include Independence Day (September 16th) and Day of the Dead (Oct 31st to Nov 2nd).

National holidays

There are various statutory holidays in Mexico and these are shown in the table. In addition, election days are also holidays and there are various civic holidays. We will check dates and inform you of any issues with your proposed test plan before research dates are finalised.

1st January New Year’s Day
5th February Constitution Day
21st March Benito Juarez’s Birthday
1st May Labour Day
16th September Independence Day
20th November Revolution Day
25th December Christmas Day

International case study: AI Chatbot review Mexico & UK

Mexico is just one of the markets where we organize and deliver international ux research and user research. If you have a requirement in Mexico or any other market please get in touch using the form below and we will be happy to provide a no obligation quotation.