User Research in South Africa

User Research in South Africa

Remote or lab-based user research in South Africa, with real customers and local, Senior UX Researchers

South Africa is the southern most country on the African continent and since apartheid ended in 1994 has become a popular destination for travelers. Unusually, South Africa has three cities that act as capitals: Pretoria, Cape Town and Bloemfontein. However, the largest urban area is actually Johannesburg and Durban is the main industrial centre. That means for anyone planning research in South Africa you have to seriously consider how you achieve proper representation. This isn’t helped by a relatively low internet speed which makes remote research a bit “hit-and-miss”.

There are 12 official languages in South Africa with almost 50 percent of the Black African population speaking either Swati, Ndebele, Xhosa and Zulu. The second largest group are the Sotho-Tswana who speak Sotho, Pedi and Tswana and there are two other Black African groups that speak Tsonga and Venda. The majority of white South Africans speak Afrikaans and the remainder English. It goes without saying that pre-research in understanding who your target users are is vital for a successful research project.

UX24/7 is a global design research agency that operates with our own team of Senior UX Researchers. All our Senior UX Researchers have been evaluated as part of their joining process to ensure they have the skills, capabilities and experience to deliver user research and UX research to the high standards we expect. Our EMEA team is perfectly equipped to deliver research in South Africa.

Quick facts about South Africa:

  • Main language/s spoken: South Africa has 12 official languages; Afrikaans; English; Ndebele; Pedi; Sotho; Swati; Tsonga; Tswana; Venda; Xhosa; Zulu; South African Sign Language.
  • Population: 61,592,000
  • Capital Cities: Pretorian, Bloemfontein & Cape Town.
  • Currency / monetary units used: Rand
  • Literacy: 95.33% (2021 est.)

Where in the world is: South Africa

section of map showing location of South Africa

National holidays

1st January New Year’s Day
21st March Human Rights Day
Friday Before Easter Sunday Good Friday
Monday after Easter Sunday Easter Monday, Family Day
1st May Workers’ Day
16th June Youth Day
9th August National Women’s Day
25th September Heritage Day
25th December Christmas Day
26th December Day of Goodwill

Case study: Multi-Market User Research

South Africa is just one of the markets where we organize and deliver international user experience research and user research. If you have a requirement in South Africa or any other market please get in touch using the form below and we will be happy to provide a no obligation quotation.