User Research in The Netherlands

User Research in The Netherlands

Remote or lab-based user research in The Netherlands, with real customers and local, Senior UX Researchers

The Netherlands is a small but important European market but can be confusing as it can be referred to as Holland and the people are Dutch! For some of our clients it is a key choice when thinking about organizing UX research or user research with their European clients. That is where UX24/7 comes in. We are a global design research agency that operates with our own team of Senior UX Researchers.

All our Senior UX Researchers have been evaluated as part of their joining process to ensure they have the skills, capabilities and experience to deliver user research and UX research to the high standards we expect. Our team in The Netherlands is very experienced and that reflects the high market’s maturity for UX Research. As with most professional Dutch people, our team are fluent in English, in fact able to run research in either language.

Remote and lab-based user research in The Netherlands

We run user research and UX Research in The Netherlands using remote and lab-based facilities. Remote methodologies use online screen sharing technologies and in The Netherlands we use Zoom. Dutch users are very familiar with Zoom and internet speeds are very good, so running remote research is relatively easy in this market.

For lab based testing there is a natural tendency to focus on Amsterdam and in part this is due to the scarcity of good research facilities in other cities. But they do exist and so user research in Rotterdam, The Hague, Utrecht and Eindhoven is possible. We generally use facilities where our clients want the research to take place and have various advanced testing kits that work in the various different facility set ups we utilize.

In all case we provide a viewing experience that includes picture-in-picture video and where required, simultaneous translation into whatever your native language is. Recordings of the sessions are also provided with your local language as well as with the Dutch original.

Finally, our Senior UX Researchers provide a detailed analysis from the session. Our deliverables include observations and issues together with analysis and actionable recommendations. Our team also speak English so we are able to deliver a playback session with you either in Dutch or English.

So, what are you waiting for? If you want to conduct user research in The Netherlands, we can help.

I worked with UX24/7 across a multitude of markets around Europe for UX projects while working at Samsung. UX24/7 provided deep and meaningful insights which we could work with at a European, HQ & market level work to improve the customer experience online and more importantly improve sales.

Amy Vetter, Head of Consumer Experience, Samsung

Pictures from the Amsterdam lab when user research in The Netherlands

usability testing in The Netherlands Amsterdam lab
usability testing in The Netherlands Amsterdam lab
usability testing in The Netherlands Amsterdam lab

Quick facts about The Netherlands:

  • Main language/s spoken: Dutch
  • Population: 17,097,000
  • Capital City: Amsterdam
  • Secondary Cities: Rotterdam
  • Currency / monetary units used: Euro
  • Literacy: 99.0% (2020 est.)

Where in the world is: The Netherlands

Map showing location of The Netherlands & Belgium in the world
Flag of netherlands

UX Research and User Research in The Netherlands

The Netherlands is very much an egalitarian-based society, an outlook that stretches to the workplace. Opinions are encouraged from all employees regardless of where they are in the hierarchy. Participants will offer comprehensive feedback, giving you a greater degree of evidence with which to work.

Communication tends to be direct, unemotional and not prone to hyperbole. It can be useful therefore to use scales, such as the Standard Usability Scale (SUS) in user research in The Netherlands to help qualify feedback given verbally.

The Dutch value their personal time, so you may have difficulties finding suitable participants willing to take part at the weekend or in the evening. They also tend to be punctual so it is possible to schedule five full 60-minute sessions within a lab-day.

In consumer research, the Dutch will often suggest that as a nation they are the most interested in bargains. Don’t be surprised to see them hunting for offers when conducting ecommerce user research in The Netherlands.

National holidays

1st January New Year’s Day
2 days before Easter Sunday Good Friday
1 day after Easter Sunday Easter Monday
27th April Kings Day
5th May Liberation day
40 days after Easter Ascension day
7 weeks after Easter Pentecost
25th December First Christmas Day
26th December Second Christmas Day

International case study: Multi-Market eCommerce website evaluation

The Netherlands is just one of the markets where we organize and deliver international ux research and user research. If you have a requirement in The Netherlands or any other market please get in touch using the form below and we will be happy to provide a no obligation quotation.