eGuide – International User Research

Although it is now easier to communicate and conduct business halfway across the world, the cultural differences, divides and expectations that existed before, still remain, with there being no one size fits all approach to how we live from country to country. This means that when developing a product (digital or physical), with an eye to releasing it beyond the home market, we have to consider how user expectations differ throughout the world.

This is where International User Experience (UX) research comes in, which is what this guide is all about – Carrying out qualitative and quantitative UX research in countries, regions and territories other than our own.