Many product managers tell us they want to reduce the guesswork in the product development process to improve adoption and retention rates.
A lot of guesswork comes from not understanding whether a new feature or function will increase adoption and usage. Product analytics provide valuable insight about live features and functions but they are less valuable earlier in the process. What product managers need is a reliable approach to making effective feature and function decisions.
It’s not always easy to eliminate guesswork for product managers, especially if they have a new concept that the market hasn’t experienced before. Product managers therefore need the right insight to set priorities, make faster, better decisions, and invest the development budget in the most effective way.
When guesswork comes in
Having to rethink and redevelop a product or service post-launch costs time. Lost time costs money – entering the development process multiple times leads to lost custom in addition to the actual redevelopment costs. Lost customers may never come back either, no matter the level of improvements you’re able to make.
Removing the guesswork comes down to understanding customer mindset, unmet needs and the space in their lives the product or service will occupy. Product managers can have multiple feature ideas and not know which to pursue, so they take forward the ones they think will work – hence the guesswork. At UX24/7 we provide a platform for decision making based on customer needs.
We can also show you how to implement a process that will support your decision making over the long term. When you launch your product or service it needs to fit the market as best it can, but that doesn’t mean that’s the end of your development journey. As customer needs and expectations change, you need to continuously be looking to improve your offering and develop new innovations over time. We’re here to support you throughout your journey.
These are just some of the ways UX24/7 can assist you. We work with Product Owners and Research Managers to help them reduce product development costs, deliver product-led growth and benefit from global best-practice User Experience.
But don’t take our word for it. Read what our customers have to say!
Our business has been working with UX24/7 for several years now, and with each new project the team continue to deliver clear, concise and most importantly actionable findings to help us drive our digital activities forwards
Senior Insight Manager, Currys
Case studies
If you would like to know more about the work we have done, check out the following case studies.
