Interview Series: UX Industry Insights with Jennifer Mulcahy

At UX24/7 we are fortunate to work with our network of international UX researchers within our Accredited Practitioner Programme.

We decided it would be great to talk to our researchers and get an insight into their industry experiences as well as find out what is unique about UX in their home countries.

In this blog series, we have shared our conversations with each of our researchers from here in the UK, to Brazil, China and many more countries worldwide.

An Interview with UX Researcher, Jennifer Mulcahy (USA)

I love developing rapport with users, being their advocate, and making things better for people

How did you get into the [UX] field?

I was a web and graphic designer and was interested in usability. I had a hard time convincing anyone that UX was important until 2007, when I was able to help convince a couple of key people at Everyday Health to start a UX department (me). I started user testing, analysis, reporting and the whole 9 yards. My cultural anthropology degree helped a lot.

Any advice for people wanting to get into the [UX] field?

Decide on what you want to do – design or research. Also, living in major metropolitan areas might be a must to get a position, especially as a researcher. Remote UXR jobs are pretty rare

What do you enjoy about working in the UX industry?

I love developing rapport with users and being their advocate, and making things better for people.

What has been your favourite project to work on?

I really enjoyed the international UXR project I did at Microsoft. .

What is the most common usability issue you encounter during your testing?

That’s a tough one. I’d have to say too much text that is too hard to scan and causes users to abandon the site.  That, and huge slider graphics that have nothing to do with the site.

What is the one piece of advice you would offer brands to improve their UX?

Empathy! Put yourself in the users’ shoes. Listen to and observe your users all the time, it’s a continuous process.

What future UX trends do you envision?

Much more mobile focused and swiping, less websites and more apps. Popular apps will influence the way users expect to use products.

What is unique about the UX in your country?

Short attention spans in the western world, I’ll bet.

If you would like to join our growing international roster of freelance UX professionals get in touch at

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