Global UXR Interview series – Giulia, Berlin

Paul Blunden: Hello and welcome to another in my series of interviews where I’m talking to one of our many senior accredited researchers from around the world.

My name is Paul Blunden. I’m, founder of UX247, and we help product owners, designers, and researchers deliver high performing products and services.

Right, let’s get stuck straight in and meet my guest today.

Hello, Giulia, Thank you for giving up your time to speak with me today. Can I ask by? We’ll start by asking you to introduce yourself. What’s your name? And where about’ s are you located?


Giulia: Oh, hi! I am Giulia Stoll, and I am based in Berlin currently.

But I actually move around quite a lot for work or during work. So, especially since Covid.

I’ve been working remotely from different places in Europe. So lucky me!

Paul Blunden: And do you? I? I take it, if You’re moving around different places in Europe, You you’re multilingual. A lot of our researchers are

Giulia: 4 language 5, if you want. So so it’s English, French, Italian. That’s my roots, Italian, German, and Swiss, German, because I from Switzerland originally. So I grew up in Switzerland partially. If you wanna I mean Swiss Swiss people tend to say that this German is an official. It is an official language, so I should name it as a his language. But it is very similar to German.


Paul Blunden: and presumably you run research in a lot of those languages, do you?


Giulia: Yes, yeah, I do. Yeah.

Paul Blunden: that must be a fascinating. And then can you tell me, Giulia, how did you ever? Well, how and why did you get into research?


Giulia: Well, long story. So I I come from a creative background, a more specifically design background. So I I I did study in that context. So, coming from like a more it like in the back in the days product, design, industrial design. It’s been a long time since since since I had my the honor to to do studying. And yeah, these these times.

But so from the beginning. Actually, research always has been kind of crucial to my work in the sense of like just understanding a problem at its route and then developing concepts to solve that problem. And I think that idea kind of translates to my work today, which is not any more, you know, like I’m. I’m not into i’m not doing any industrial design anymore. Obviously there, but you know, like it still kind of translates to that. So that’s kind of interesting. So there’s this kind of red thread of research.

and I was like that obviously kind of became more specific. I did. I did a master’s degree where I focus more on on product, design and management, and where I started off with with the entire life. Let’s say service design approach again, focusing a lot on research becoming more like user centric or a ux research back then, and but then always kind of interested in in scientific and in science and scientific facts. So I did kind of a had my little private investigation, and also my master’s back then was more on speculative design, so really creating storylines and and narratives based on science and scientific facts.

Basically developing a storytelling through products and scenarios, and how how to address certain topics in society. So always this question of understanding, society, understanding perspectives, different people’s perspectives, and trying to translate those into back, then a product or work. Now it’s insights, and you know, like concepts. And yeah.


Paul Blunden: that’s fascinating. So many of our one of my colleagues over the years have come from an industrial design or ergonomics background. And I think it must be because they’re so sort of. or the vested in research that people sort of get into it and then carry on.

Giulia: Yeah, I think i’m not the only one, right? So there’s a lot of there’s actually a lot of a lot of people that have this background or originate from that background. And then, for some reason end up like in in in either research or consulting, You know, that’s kind of some often very inter interlace. So yeah. that’s actually a for me. It’s a very natural. It has been a very natural development to be honest back, then, like looking back during there were phases, of course, where it was like.

Why am I standing here now? And I? You know I started up somewhere completely a different, and you know I also did studies. I I studied also him a history of art. So you know, kind of yeah. Academia was always big part in my in my life as a student, let’s say, but and after that too, but not not so much anymore.

And then, in terms of the research, you’ve done, do you have a a favorite methodology that you you enjoy using or on the really sort of delivers for you. Yeah. Well, I do, you know, like as maybe you mentioned earlier on. It’s like this kind of foundational research, really understanding well users universes in that sense, understanding, like when I, when i’m able to. we work on a project that really focuses on this base and trying to grasp. Okay, whom? Whom are we doing this product or developing this service for?

And what are the, you know, like this kind of initial understanding. What are the the main questions that we need to answer by W. With our product? That is, that is, I mean, this is kind of like so like. Why, a a wild card, you know, like you. You just kind of get to kind of find out the questions that need to be asked, and like, be in the field spending time with users. That’s what I users, Not not us as then yet, maybe, but people are a target groups, potential target groups.

So really, actually framing like scoping like framing the people you you want it, or the groups you want to be talking to, or you want to be doing your research with it doesn’t have to be like, you know, in depth interviews all the time can be cultural probes super interesting. I love preparing actually like prepping all these things and then spending time in the field, getting back with it. So like Really, these kind of the beautiful projects that I take research projects like, Take a long time that i’m. Very, you know not the the the least expensive ones. So they’re, you know, like tend to be quite rare nowadays, unfortunately.

But I think there’s a lot of value in there. And so yeah, companies who have the luck to to have a budget or to to free budgets for such for that type of research, I think it’s. It’s extremely valuable for for the entire like, for throughout, you know, like 3 threads in it, it’s actually material that you can get back to even years later. So if if it’s done well, you know. So yeah, you

Paul Blunden: You mentioned cultural probes there, I think. What do you mean by that?


Giulia: So, yeah, you may, you know, like, invite them to on a specific topic, you know. Maybe I don’t know like, let’s say someone with this thing, anything now, diabetes.

So that’s maybe the group You You’ll be looking at a group of people, and so you’ll ask that person to kind of observe the you know the touch points of the moments where that person will be, you know, using maybe the medication, or like how that person is actually eating throughout the day. What’s the you know? What’s the habits so really kind of doing that on a very like inviting people to observe themselves without like telling them what to do, you know, like to have this kind of free approach and that, and using the what comes back as a base to develop the interview guide, and then have into in-depth interviews after that that’s beautiful. When you when you get to do that

Paul Blunden: that’s sort of discovery research. I don’t know if you familiar with the design Councils Double diamond. But that divergent stage is the beginning.

Giulia: Exactly. Yeah, exactly. It’s. But it’s so infrequent we get the opportunity to do it these days. People a lot of brands seem to sort of leap straight to the idea, and then only go into evaluation rather than sort of left of the idea, and and maybe find out a bit more. But that’s I mean it understandable. You know that there’s I mean it’s most of the time. It’s budgetary questions, and also mindset. That, you know, is still. But we’ll talk about that, maybe.


Paul Blunden: and obviously you’ve got really wide sort of in interest. Have you worked across many market sectors?


Giulia: Yes, I have. Actually I’ve I’ve I’ve been trying to narrow down a little bit in the past 2 years. But I have covered a lot of, you know, like from I don’t know. Let’s say, health care. Yeah. Insurance is, I don’t know, telecommunication, mobility. automotive, but also like non automotive ability, renewable energies. That’s something that i’m focusing more on these days. semtech. c Tech: yeah.


Paul Blunden: And are you focusing on green tech, because that’s an area that you really enjoy.

Giulia: Exactly. It’s it’s just I’m: i’m like, I feel like I have the responsibility to be supporting products of developments of products that are, you know, in line with with my personal values, I, my, my my values in my private life. So I I try to kind of yeah to translate that to my work, and it actually works quite well. If you position yourself, you can. You know it. It. It’s it’s doable. It’s not always easy, but it is doable, and I think there are a lot of companies out there, anyhow, who are trying to, you know, like to to move towards, let’s say socially sustainable products or ecological, so sustainable products or or or services. And that is, I think that is, you know. something that is worthwhile supporting. Yeah, without


Paul Blunden: I agree, and they come in all shapes and sizes. We we’ve just been working on a project for one of our banking clients who. creating an app to help their customers be more carbon neutral which and so that is a real ecosystem. I think it’s providing a lot of opportunities before.

And then I mean because we talked a bit about sort of discovery research and those projects a few and far between. I’m really interested to understand a bit more about the maturity of your market, which for you i’m not sure which market that is because you’re so sort of multi European. But I don’t know how which markets you can speak to about really how customer centric you think they are, and the brands within them are.


Giulia: Yeah, it’s actually a super interesting question or kind of a topic to think about right. There’s a lot of aspects to that. So I I mean, I do so, maybe to just kind of explain a little bit more. I have a lot of clients and customers that are based in in Germany, but also operating internationally. So sometimes research will be an international research. But maybe, you know, like commissioned by a company based in Germany.

Or it may be like really companies in Switzerland, or Italy, or France, etc., or, by the way, the Uk. Too. So yeah, so actually I  would now maybe talk about the German, because I I did work before becoming a working as a freelancer. I did work in a, in an agency in burden for quite quite a while, so I do have a lot of you know I have.

I had a lot of impressions from the German market, of course, also by mainly living here. So you know I get to see a lot. So you know I I’ve had the chance to to work with a few of the main of those main major German brands over the time over the years, and I have to say there is, there is a willingness, you know, to be customer centric. at least among some of the commissioning departments. Always, you know it’s not always company-wide, but there is a willingness and also an interest and awareness to push customer centricity.


I also think that you know there’s there’s this tendency that a lot of companies, corporate structures here in Germany they are building like properly. You know it’s it’s happening worldwide, but they’re building their own Ux teams. So that shows also at least that again, there’s an awareness that this customer centrist your users Centricity is of value to the brand, you know, in the long run.

but that’s where you know the big bucks, i’m saying like there is often a big stretch that’s to my to my experience. There’s often a big stretch between this good intention and this interest in kind of bringing customers into into product, or into even like intriculture and a company culture and the actual implementation. So that’s the you know that’s the tricky part is how to implement that, how to really cultivate that customer centricity, because it’s often something that is very deeply connected to the culture of a company. And so you can’t just, you know, like copy paste something onto it. It has to grow from within. So yeah, that’s that’s I think that is kind of a a challenge that a lot of companies also are aware of and are trying to face. So I think it’s. Yeah.


Paul Blunden: it’s interesting. Feel to be working in. Let’s say, put it that way it it sure is, and it’s I’ve I’ve said this to a couple of people I’ve interviewed, but it’s all seems strange when you’ve been in this industry for 20 years, and you believe so much in the value that there’s still this kind of educational problem that that’s it’s only in pockets. The companies get it. But i’m sure

One day they’ll get there. But so, and I mean with with those brands, what do you think? The greatest challenge for them and and for product direct is is when they’re sort of undertaking ux research or an individual study.


Giulia: It’s it. It always starts with the very beginning. So it’s really getting the scope and the research strategy rights. It’s really kind of what questions like to, you know, to put it on a high level like what questions should we be asking ourselves, what should we? What is, what is actually our challenge? What’s actually the topic that needs to be tackled, you know. And from there, you know, understanding. Okay, what do we need to find out in order to get there? And and and and how can we actually get there.

So it’s it’s kind of really taking the time. I think that’s a challenge, you know, like taking the time. The effort putting the effort into the the starting, the the starting point, and the scoping of things. And obviously we have, like very often budget restrictions with budgetary restrictions, are a big problem or a big constraint. Let’s say also, I think also due to the fact that you know, like the relevance of qualitative, especially qualitative research. By the way quantitative. Not so much is is it still has in some for some in some contexts. And this this kind of yeah, it’s, it’s not. It. It’s a relevance that is, is, is being questioned all from time to time, for the you know to say right.

Put it mildly. So a lot of I’ve I’ve faced a lot of situations where where, you know, like, okay, we need to shorten budgets. Okay, research gets kicked out, basically you know, like when I was still working as a service designer. So where it was really where we research user research was just one part of the of the entire bigger projects that I would kind of cover.

and that was always like it’s it’s. It always seemed like so absurd to kick out positive research, you know, when there’s when it’s so crucial to to to developing a good, a good service. But that and that is a challenge that you know like so, and I think that has to do a lot with with different factors, but also amongst most one of the the bigger ones, I think, is really the status of the value of qualitative research because it’s not numbers. You know it’s not binary and that makes it really hard to to place into in in.


and it’s numbers are mostly leading. That’s kind of I think, that the challenge that you know, like product directors who are probably aware of that you know that they’re they’re they’re they’re yeah tackling, or maybe maybe even struggling with I don’t know

Paul Blunden: well it. I think you could be right so in the If you look at what we discussing early on discovery research, you know one of the reasons people don’t do. It is, and obviously that is a lot. Qualitative is the results of it as so far down the line that you, you know. How do you you connect the 2 things together? And


Giulia: Yeah, it’s it’s a real challenge. Isn’t it when you, because you does take


Paul Blunden: a leap of faith rather than a measurable thing, because nobody ever measures. Well, we got it right. So therefore we’re selling more.


Giulia: I mean, yeah, there is the effort, of course, to kind of make it measurable, right? So. But but that is, that is again, that’s not with the with. No, the discovery face it’s it’s later on, Probably when you have an actual product and you can do usability testing, and you can. And then you can start, you know, like having measurements putting measurements in place, and even there again, very, very tricky to to get that right, right?

So I think that is also very often underestimated. And and yeah, but that’s another discussion.


Paul Blunden: Let’s move the conversation up to something a bit more positive. Perhaps you could share with me a flagship project that you’ve worked on and and a bit about that.


Giulia: Yeah, I think I mean a a it’s I mean, there’s there’s a couple of projects that i’d you know. I’d like to kind of be talking about. Obviously, there’s there’s been quite a few really interesting ones that I why I was. I got lucky to to participate in. But there’s one project I think that’s kind of interesting also in the in the context of of this of this conversation. Here is was a project in the context of health insurance.

So the the client was actually so. It was. It happened, during our in the in the beginning of the digital transformation of the entire company. So this means like internal structures and processes, but also the customer facing one. So it’s really kind of health insurance going from paper to, you know, going digital.

So this was a a very big and also cultural transformation. By the way, because it’s a you know, like meaning, like, okay, all the internal processes are going digital or arch, or they all. Many of them were, of course, already teach to, but like kind of you know, flattening out and smoothing out the those kind of interactions between the employees and the customers right, because health insurance, as you may know, we all know from from our own experience. You know you have to call them.

You have to talk to them, and you have to send in papers. You have to, you know, like, in order to get your money, maybe to get reimbursed for some medical procedures, etc. So in that context there was a also foundational, like kind of many different research activities going on, but also one who who is really focusing on understanding the process of handing in your medical invoices for reinforcement or cost estimates. And so in in, you know, like I don’t it’s it’s a bit different from country to country. But in in Germany, you know, for instance, when you have like your teeth when you get your teeth fixed, you’ll get a cost estimate. And because there’s there’s only it’s only partially, you know, like taken on by the by, the by, the health insurance.

So kind of these things are costly, you know. So teeth are always kind of in important and and expensive. So so. That was kind of a topic where we just we took that topic to focus on, or that kind of. Let’s say that interaction with the with the tooth topic. amongst others, to really understand well what is going on there actually, and and because we know it’s kind of a process that isn’t flowing right right at the moment.

So okay, what’s what’s going on internally and externally. So the research really focused on talking to customers, but also doing the the entire research also internally with employees mapping out the processes, you know, like huge blueprints of how to kind of out how the current process is, and the blueprint actually had to the process, that how it should be in the end. You know.

Big Project. And actually, what what was super interesting is that there were like very clear pain points on the outside and on the inside. So you know, customers would say, okay, this all takes too long. It can be months until you know, you know, if you get the money or not, and I need to know if I can get the money back, because otherwise I can’t do my, I can. I don’t know I can do my my medical.

I always like the word here. Yeah, or I’ve I’ve been in hospital, and you know. Now I have to pay by myself. But I don’t know, like I have to come up with the money, and you know it’s sometimes really like crucial moments of like financial, important moments, because it’s a lot of money often involved, so like this can take too long. But at the same time, internally, they were saying, yeah, the system is so outdated or frustrating, we lose. We have a lot of blockers, technical blockers, so we lose time. So everyone was losing time.

And so it was really interesting to kind of then during the process of development. So the the idea was then that the based on those insights, the there was an app or action functionality that was developed that would allow for a digital transfer of receipts and estimates and faster confirmation on reimbursement, which meant, actually, you know. especially actually a reset or a complete change of the back end process.

So that was a super super. I I mean, you know, like Fontain, it was like, obviously the app. Yeah. But there was already an app, and there was a lot of work there to be done, because this functionality was added on. But really the back end process actually was really really revolutionary in the end for the entire company. It was taken on for other areas.

Other departments, too, later on, but just based on these kind of understandings. and also again here taking on and having kind of this ongoing conversation and ongoing involvement of the employees and kind of okay. So then, you know, from the from the initial phase you would kind of then develop prototypes and look and have them kind of do the user usability testing in that sense with them and have feedback on that. And to, you know, up to kind of building the Mvp. And launching that, and then going live, and then kind of etc., etc. So it was a 2 year project, and I was on and off, but actually for one and a half years I was on the project. So it was really really intense. And actually it’s i’m i’m happy about it, because it’s a project where there were actual. You know, the output is really clear. They’ve gone from paper to digital like it’s kind of a clear. They They have shortened times waiting time. So it’s it’s pretty positive.

Yeah, so that’s it’s actually cool. Was was a quite cool project, even if it’s, you know, like, if you if you would say from a maybe researcher like hey insurances, it’s like always like, okay, but really attractive product. The financial services sector are often some of the most in interesting projects or engagements. Actually.


Paul Blunden: and I love the idea of of saving time. I do wonder whether, as a currency of what research delivers. One of the biggest things is time saving actually particularly in, but also obviously in B2C. And when you get in a back end system that’s fascinating. I think it’s often the case that the consumers believe that in that scenario that the organization wants to delay it, but actually often they don’t do that. It’s just their own systems, holding them up totally.


Giulia: That point. Yeah. And also and also actually kind of the the fear. Also, for some, you know, it’s also being a lot of people actually, when they work in in in certain a and departments, they’re in contact with the customers, right? So they have to. They talk to them, their contact with them. They have to explain why things are delaying or not so, and and they value this kind of. They value the interaction with the customers, but then they always have to kind of.

They’re always bringing up like negative, you know. Like it’s always frustrating the the information they have, so it’s also not. You know it’s not really doesn’t make feel anyone good, either. Neither the the customer nor the nor the the clerk. Let’s say this was actually talking.

Paul Blunden: Yeah. good stuff, Thank you. And then I’m: I’m really interested to ask you this question. But I I’ve asked everybody about this this sort of behaviors or the unique behaviors to the market and things that perhaps you’d recommend global back brands. Pay attention to if they’re entering the markets you work in.

Obviously you’ve worked in a number of markets. And so yes, keen to ask you this one.


Giulia: Yeah, actually it’s it’s tricky, difficult to say, because it’s obviously I am not German, so I have this kind of take on like, you know, like oh, this is really for me like oh, this is probably very German, because, you know. like behavior-wise, because it’s just something that I may not be, you know, like the yeah familiar with let’s say, but then also it’s obviously. I’ve been living here for 8 years, so almost no 7 years whatever. So it’s like I’ve gotten to, you know, appreciate a lot of those behaviors, too. Anyhow, I I think I think what is interesting also in working like what I see coming up in projects. And and it’s pretty. This the topic of data security is is really like Germany. They is really, I would say, leading in terms of like. They’re very strict when it comes to data security.

But that’s, you know, like you have the Gdpr aspect to it. But there’s also this kind of awareness of what is happening to my data. So this is not something that is, you know, like personally imposed by the by the State. But it’s really something that I feel I’ve I’ve observed, is, there is much more. There’s a lot of awareness concerning what happens to my data, you know, when I use this app, or I don’t let down with this?

Or is this kind of, you know, like appropriate etc. like to whatever you know. There’s so many situations where you’re going to be sharing your data proactively or passively. and that is something that I’ve I’ve I’ve really noticed that is pretty interesting, because it’s really it’s remarkably present where I would say, I mean I can’t, you know, like value, or I can’t, really. I can’t compare directly, of course, but I haven’t noticed it elsewhere that in that expression.

Paul Blunden: That’s it’s it’s it’s it’s funny. Seeing international research. We work in some markets where people sort of take the boxes and like, yeah, I don’t care what they’re doing with my data, you know they can have it. They probably got it already. And so it’s really interesting when you see the contrast to the market where well, I’ve been in research in Germany, where they’ve read every term i’m in addition on the contract, you know, and it’s


Giulia: yes, it’s really a stark difference. Yeah, I mean it’s not. It’s obviously there’s of course, a lot of people who live in Germany, you know not who are. Don’t care how that’s for that’s clear, you know. I’m not. I don’t want to say this is everyone. But this is really a tendency. It’s interesting, and it’s also a tendency that is obviously kind of reproduced by the companies, because it’s something that is often communicated as kind of a, you know, like an a a a positive asset of you know, when you when like, in communication, and so on it’s it’s really it’s kind of it’s. It’s out there. It’s enhanced. It’s part of the tone of voice. Often, you know, like in communication. So that’s that’s that’s quite interesting.


Very yeah. And it’s also I mean, I guess it’s, you know. If it’s, if it’s a if it’s a seamless process for for both users and providers in that sense. yeah offices, it’s obviously something to support. You know. I’m: I’m. I’m very supportive with that. Yeah.

Paul Blunden: good. And then I’ve got. I had a lot of your time, Giulia. So i’ll wrap up with the last couple of questions. Can you tell me what’s inspiring you at the moment


Giulia: so many things i’m? I’m. So I have to say during Covid sitting in my, you know, like not going to the, to, the, to the to see the clients anymore, that much, and being like you know, restricted to Home Office situations. I think a lot of us know that it’s been. It’s become even more important for me to go out into nature. So it’s a lot of hiking, and and all these things that have that are really inspiring, even if it’s very. very plain to say that nature is inspiring. I think everyone can maybe relate to that. But it is, it has proven it’s high value to me over the past years.

So this is also Why, I try to kind of, you know, not always work from Berlin, but try to work from. I don’t know Swiss mountains, or where else that may be, but like in terms of yeah inspiration. Otherwise I I I take a lot of inspiration from non work, meaning I do projects that are not where this I would say that the main difference is that I don’t know, earn any money with it’s really kind of projects that are motivated by pure curiosity and interest.

I’m working with good with people that I I like working with that are super smart, and have interesting approaches and perspectives. And so we’re kind of continuously like, you know, like grouping, getting together with all the with like that. Currently we’re a group of 4, and diving into all from a similar background, diving into like the a topic of, let’s say, the the fringe of where positive research or ux research meets investigative journalism and all the different media involved, and how to kind of the question of like research insights. You know that often sadly end in a report, and that’s it, you know.

Are there ways to kind of open up these insights to like, maybe not only the the actual company, and and you know, like the whomever you know, like is, is meant to be seeing the report or the the insights. but have a different approach to that. And those questions we’re currently kind of, you know, doing research, obviously, but also prototyping stuff. So that is really inspiring because it’s Yeah, it’s just motivating to see that there’s a lot of just a lot of possibilities there, and there’s a lot of interest to it. As soon as you start talking about these projects and these ideas to to people or or or organizations. There’s always an interest in kind of taking it, you know, to to do like a step step further. In a way I love the idea of that reimagining the kind of way research is delivered, and I can see why that would be inspiring.


Paul Blunden: And finally, Giulia. But what’s your biggest learning since you became a researcher.


Giulia: Yeah. So I I would say, the main thing is that for me it’s like being a research is obviously always paired with curiosity about people right, and curiosity being interested in understanding how things work, how systems actually function. And and I’ve I’ve really observed, and also again. within, during a project that I led during Covid we did a a side project where we were actually really investigating this.

What? What’s the effect of the isolation and the lockdown on people, and that we had a a big research going on, and one of the main take outs was really, you know, finding it. And again confirming that we all live in our like. Not all but a lot of us. We live in our social bubbles, you know that very comfy, though, like, and we have our perspective on things and the world within this bubble. That may be a social, you know, like constellation, family friends. You know the people you, you you kind of interact with on daily base. and you are kind of circling in this bubble, and we are by kind of moving around in this bubble and saying, Bubble, you know it sounds like a little bit. probably, but in this, in this context we always confirm ourselves in our leaves, over and over our realities, You know we’re not questioning that much. It’s kind of it’s kind of the same thing. It’s this bubble. It’s the safe space of beliefs and perspectives. And but there’s actually so many bubbles, you know, out there we’re all in different bubbles. So I think, if you know, like learning what I would say. Is, it’s really important to be aware of that, and proactively open up to others perspectives and bubbles from time to time?

Because I think if we kind of continue moving within our bubbles, and just kind of maybe even ignoring or disapproving, that’s often the fact, you know, disapproving of the perspectives and bubbles of others. opinions that that may, you know, be coming from those other belief systems. They they don’t really in the end, you know, like don’t really help confronting those many challenges that we’re facing currently as a society. And I think this my personal belief. But I think when it comes to making it possible, you know, to our like descendants, to live a responsible and fulfilled life. I think it’s our responsibility to also kind of not always say that the reality I am living is the right thing and is the reality. But there’s so many out there, and you know, like.

I have to immerse myself into completely different contexts and scenarios and universes people’s girls and belief systems, you know, all in all and over and again makes me get in contact with these different belief systems. And actually. I think the learning is, you know, i’m not to judge, but simply to listen and to kind of. you know, like try to take it on a different at a different level, and work with it at a different level.

Then, just judging it or disapproving of it. Yeah, very deep. But I think it’s a yeah. It’s a life learning to be honest. Yeah, I think so.

Paul Blunden: I think it’s a really inspirational perspective, actually, not just to learning and thank you for sharing it with us. I think people would be really interested to here.

And I thanks for for for giving up your time, Julie. It’s been an absolute pleasure speaking to you, learning more about you. I know we’ve worked together, but it’s. I learned a lot on these interviews. And yeah, fascinating hearing about your career, what you’ve been up to, and everything else. So thank you very much for your time.


Giulia: Thank you so much.

Paul Blunden: I hope you enjoyed that interview with Giulia learning more about her work, and what inspires her and what she’s learned from being a researcher. I know I I really enjoyed that. My name is Paul Blunden. I’m, founder of UX247, and we help global brands product owners, researchers, designers deliver high performing products and services.

If you want to find out more about what we do, please visit our website. That’s or hook me up on Linkedin. Drop me a message there, happy to have a chat, and of course subscribe to this channel, and there’ll be another interview coming along soon.

Thanks for watching.